Protect Your Search Traffic During Site Migrations
eCommerce platform migrations are the #1 cause of catastrophic traffic drops. We can help you preserve your search traffic and revenue through a platform change.
SEO Risks of Site Migrations
Loss of keyword rankings
Loss of organic search traffic
Website crawling issues
Broken backlinks and 404 errors
Indexability & canonicalization issues
Improperly configured redirects
Our Migration Framework
A proven process to mitigate risk.
Phase 1
Pre-Migration Audit
Benchmarking current performance and crawling the existing site structure.
Phase 2
Staging Review
Auditing the new site on the staging environment to catch technical issues before launch.
Phase 3
Redirect Mapping
Creating a comprehensive 301 redirect map matching every old URL to its most relevant new counterpart.
Phase 4
Launch Day Support
Real-time monitoring during the DNS switch to validate redirects and robots.txt.
Phase 5
Post-Launch Audit
Verifying indexation and traffic recovery in the weeks following the migration.
Don't Launch Without Us
It is significantly cheaper to prevent a traffic drop than to recover from one.
Contact Migration Team